Born in Los Angeles and taking the spotlight in the ‘90s, JNCO turned denim into a cultural phenomenon. Our oversized silhouettes, bold pockets, and street-driven graphics became the symbol of rebellion across skateparks, raves, and city streets worldwide. The original JNCO founder and designer revived the brand in 2019, continuing the story where it left off, bringing back iconic classics and creating new styles for the next generation of subcultures. JNCO has always been about more than jeans, it’s about freedom, identity, and individuality. A canvas for self-expression that never fit inside the lines.