The Original Wide Leg Jeans

The 90s

The JNCO phenomenon hit the 90s hard.
JNCO wide leg jeans captured the imagination of a whole generation.
With a brilliant team of designers, illustrators, graffiti artists, and cartoonists, we were able to present extraordinary jeans. Each pair with its own individual identity expressed through the name, styling, labels, flasher, embroidery, and graphics. Executed with superior quality. 
The best proof of this legacy is our loyal followers, who through the years collected and traded these amazing jeans. 
My brother Jacques and myself, and now with my daughter Camilla, are very proud and grateful for your longstanding appreciation and support.
We are on for the second leg of this incredible journey.
Thank you for your continued loyalty.



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