The Original Wide Leg Jeans


The original JNCO Jeans was never just a clothing company. JNCO’s innovation lies in the way it incorporates music, sports, culture, and individuality into clothing through incredible artwork. The JNCO we present to you today belongs to the family that founded the company in 1985. The original owners do not believe in cutting corners. Each JNCO garment represents an artistic vision, and is treated as a one-of-a-kind piece with its own unique soul. Authentic to the original brand, yet forward thinking, this line is truly and unapologetically JNCO in terms of both quality and appearance.

We invite you to join us in reintroducing JNCO to the world. Our original HERITAGE. Our DNA.

This is our wide legacy.

It's all in the details

Details are of paramount important to us. Examples of the ways in which JNCO goes above and beyond include:  

 Labels and Flashers

Each pant has its own unique label and “flasher” (an easily removed large graphic that comes attached to the garment’s back pocket). Labels are woven on Swiss-made broad loom machines. The process is extremely complex and time consuming, because of the density and detail in each label. This technique is unique to JNCO. Similarly, every aspect of the embroidery for each individual style is specific to that style. Embroideries are extremely dense and detail oriented, incorporating thousands of stitches of thread.

Buttons and Rivets

Our rivets are solid brass, and a variety of metals are carefully selected based upon durability, strength, and appearance to create the alloy we use for our solid buttons. Both are created larger and stronger than industry standard.  

Fabric and Sustainability

JNCO believes in being kind to the planet. When selecting mills to supply our fabrics, our focus is on a number of important factors including quality and environmental sustainability. Our suppliers have facilities around the world that operate in ways to minimize our carbon footprint. Our mills have invested heavily in new technologies to produce fabric in environmentally friendly ways by reducing fibers, utilizing green energy, and reducing water and chemical usage.

 Authenticity and Security

In order to confirm the authenticity of JNCO products, our ongoing effort has led to the inclusion of a number of security measures. In particular is the implementation of a coded polymer which uses the same technology that is used on the $100 bill. Using a magnifying glass, this code can be detected within the silver thread on each content label. Additionally, we use heavier thread than industry standard and custom-made zipper pulls. These features ensure the realness of JNCO items, and they will be especially important for our valued collectors in the future.


Join Our Team

Our home is the City of Angeles, the premium denim capital of the world.  We are always looking for creative talent to join our family and help grow our legacy.  Shoot us a note at if you are interested in learning more.


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